Domaine de l‘Amaurigue celebrates its 25th anniversary with various festivities and launches festive vintage 2022 rosé cuvée spéciale Fleur de l’Amaurigue

1998-2023: 25 years of joie de vivre

25 years ago, the Dutch couple Dick & Enie de Groot became the proud owners of Domaine de l’Amaurigue, situated in Le Luc, the heart of Provence. What began as a hobby at the time has grown into a serious wine company run by the whole family. The range now consists of no less than 4 different rosés, white and red wines, sparkling rosé and even olive oil. All wines are available worldwide and every year they win awards.


No bed of roses, but all about rosé

A lot has happened in those 25 years. Since purchasing the dilapidated Domaine in 1998, the family has invested heavily in improving and modernizing the vineyard, the production process, and the vines. The vineyard has grown from 30 to 50 acres without losing its authenticity. Continuous maintenance on the land is needed, as well as the purchase of new harvesters, stainless steel tanks, pneumatic presses, and a high-tech bottling machine. 25 years of winemaking means hard work and dealing with setbacks, for example there have been fires due to drought, frozen grape buds due to frost and now there are shortages on raw materials and price increases on glass and carton. And yet also this year everyone can enjoy the delicious Provençal rosé from Domaine de l’Amaurigue again.


Vintage 2022

After a very hot and dry summer, l’Amaurigue was still able to bring in a nice volume of grapes with an early harvest in August, of which the quality is excellent. The l’Amaurigue team and winemaker Jean Marie Quef proudly present the new vintage 2022, with an outstanding taste and whose aroma and color have the typical Provençal characteristics. 

Fleur rosé, a wine to celebrate every moment in life

Introduced by the de Groot family in 2003, the special cuvée Fleur de l’Amaurigue rosé is named after daughter Fleur. Made from the finest parcels of grenache and cinsault, Fleur rosé 2022 is characterized by a beautiful, light salmon pink color. The wine has a full and expressive nose, with notes of white flowers, wild strawberries, and a small pinch of spices. The mouth is round and elegant: aromas of white peach and currant with notes of fennel and lime. The finesse and freshness on the palate, combined with sufficient structure, make this rosé perfect for both gastronomic delights and aperitifs. It’s sunshine in a bottle!



With its unique terroir, Domaine de l’Amaurigue produces top-quality wines that receive annual awards such as the Médaille d’Or at the Concours Général Agricole de Paris and gold at the Decanter World Wine Awards in London.


Festivities 2023

Festive activities are planned throughout the year, such as the unveiling of the new vintage cuvée 2022 at the Hotel de L’Europe in Amsterdam, the Art & Vin on June 30th at the vineyard where an exhibition of local artists is combined with a festive evening of rosé. In addition, the l’Amaurigue team is organizing a ladies’ lunch, golf competition and an all-expense paid trip to the vineyard. Via social media, there are special rosé bottles to be won in large format, among others.

About Domaine de l’Amaurigue

Originally l’Amaurigue was a farm built in 1786 and the estate consisted of forest. Since 1940, the best vines grow on the vineyard in Provence. The Domaine’s hilly surroundings and clay-limestone soil allow the expressive aromas of the grape varieties to fully emerge. Grenache, cinsault and carrignan for the rosé wines; syrah and cabernet sauvignon for the reds, rolle and ugni blanc for the whites. The wine is distributed in France, the Netherlands, Belgium, Germany, Denmark, Ibiza, the U.S., Canada and Asia.


Sustainability and Agroecology

The family strives to produce authentic, high-quality wines while respecting the environment. Their focus is on enhancing biodiversity and the natural protection of the crops on the vineyard. To this end, l’Amaurigue has been awarded the High Environmental Value Certificate (HVE). HVE covers four key areas: biodiversity conservation, crop protection, management of fertilizer use and water management. This includes making the best use of natural resources without damaging them, for example by planting other crops that improve soil structure. And learning from ecosystems and cooperating with nature so that future generations can also enjoy them.


Note to editors

Fleur de l’Amaurigue rosé is available at exclusive wine stores and restaurants. Suggested retail price is €14.95. The other l’Amaurigue wines, olive oil and sparkling rosé collection is available at

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